Creative. Systems. Growth.

A growth studio for MENA brands that want all three layers of digital under one roof — run by three senior operators with 20+ combined years across L'Oréal, Samsung, HONOR, VOX Cinemas, Hikvision, Majid Al Futtaim, and Chalhoub.

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01 — Why Pulse

Most agencies do one layer. We do all three.

Creative

Brand-led design, content, and video. The layer that earns attention. Six years scaling HONOR's GCC creative engine, with award features on Coca-Cola × Adobe.

Systems

CMS, analytics, payments, data pipelines. The layer that doesn't break. 10+ entertainment brands across 8 markets, 1.1M users in 219 countries.

Growth

Paid, CRM, lifecycle, attribution. The layer that converts. 9+ years across L'Oréal, Samsung, and VOX Cinemas — built on Braze, Bloomreach, GA4.

Built · Run · Scaled · Under one roof

Trusted by

The brands behind every chapter.

A combined client and employer roster spanning beauty, luxury, consumer tech, entertainment, and retail across the GCC and MENA.

02 — The operators

Three senior operators. One studio.

Aliaa Mohamed

Performance · CRM · Growth

9+ years across L'Oréal, Samsung, VOX Cinemas, and Chalhoub. The marketer who reads the data first. Built CRM revenue 10× at Samsung, cut acquisition cost 80% at VOX.

  • L'Oréal
  • Samsung
  • VOX Cinemas
  • Chalhoub
−80% CPA

40× email revenue · 1.7M profiles

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Ahmed Sewilam

Engineering · MarTech · Data

Computer Engineer (American University in Dubai). Runs digital operations across 10+ Majid Al Futtaim entertainment brands in 8 markets — including AR experiences for VOX Cinemas and Ski Dubai. The engineer who runs the marketing.

  • Majid Al Futtaim
  • VOX Cinemas
  • Ski Dubai
  • Yodo1
+53% organic YoY

1.1M users · 219 countries

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Nariman Mohamed

Creative · Content · Video

6+ years across HONOR, Hikvision, Emaar, and Al Aan TV. The creative lead behind HONOR's GCC content engine, with award-featured work on Coca-Cola × Adobe.

  • HONOR
  • Hikvision
  • Emaar
  • APCO
5 yrs HONOR GCC

Coca-Cola × Adobe feature

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20+ combined years · 8 MENA markets · 30+ brands shipped

03 — Selected work

Numbers, not narratives.

VOX Cinemas · Majid Al Futtaim · 2023–2025

From bid-and-hope to revenue per visit.

Re-architected paid media across 8 MENA markets — Google PMAX, ATP-based bidding, CRM-powered lookalikes. Layered Braze lifecycle journeys across the entire booking funnel, with Power BI surfacing daily revenue back to the C-suite.

CPA
−80%
ROAS
1,931%
Email rev
40×
YoY revenue
+21%

Snow Brands · Organic Engine · 2023–present

From scattered traffic to organic-led revenue.

Re-architected the SEO and analytics stack across 8 markets on Sitefinity. Tuned schema, rebuilt the GA4 event model, and consolidated reporting into a single Power BI source of truth — making organic the largest revenue channel across the portfolio.

From organic
44.5%
Organic YoY
+53%
Sessions YoY
+42.7%
Total revenue
+32.8%

HONOR · GCC Content Engine · 2021–2025

Five years scaling HONOR's regional creative.

Grew from designer to traffic manager leading the in-house creative team across designers, videographers, and content creators. Drove a 20% campaign-efficiency lift through workflow redesign and content-calendar discipline. Featured on Coca-Cola × Adobe channels.

HONOR GCC
5 yrs
Campaign efficiency
+20%
Coca-Cola × Adobe
Featured
Channels
Multi-platform

Limited capacity

Ready to scale systematically? Three retainer spots open for Q3.

Book a call →

04 — Contact

Hire us. Brief us.
Partner with us.

Open to retainer, project, and fractional engagements across MENA. Three senior operators, end-to-end digital, available now. We take on a limited number of clients per quarter.

hello@pulseagency.net

Dubai, UAE · Open to MENA-wide engagements