Operator · Creative · Content · Video
A creative marketing professional with 6+ years across HONOR, Hikvision MEA, Emaar, APCO Worldwide and Al Aan TV. Currently Senior Graphic Designer and Videographer at Hikvision MEA. Award-featured on Coca-Cola × Adobe.
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01 — About
Creative storytelling. Strategic execution.
A creative marketing professional with 6+ years of experience in digital design, content creation, and campaign management. I blend creative storytelling with strategic execution, streamline workflows, and ensure every campaign strengthens brand presence in the region.
At HONOR Dubai, I grew from Designer to Project Manager and Traffic Manager, leading the in-house creative team — designers, videographers, and content creators — to deliver high-impact campaigns across the GCC, from flagship product launches to social activations.
Now Senior Graphic Designer and Videographer at Hikvision MEA, working across social, AI-generated visuals, training content, POSM and brand strategy.
02 — The story
Five chapters — from media-buying intern to leading a 10+ creative team for one of the GCC's fastest-growing consumer brands.
Chapter 01
2017 — 2018
APCO Worldwide · Media Buying Intern
Started in paid social and B2B amplification at one of the world's largest comms agencies. Planned and bought paid social for a UAE real-estate client, ran B2B amplification for events and new attractions, and managed vendor relationships. Learned the discipline of media planning before ever touching a creative brief.
Chapter 02
2018
Emaar · Graphic Design Intern
Conceptualised, designed and produced a range of brand assets — brochures, emailers, social posts, large-format signs — for one of the world's most valuable real-estate developers. Revamped social campaigns across LinkedIn, Twitter, Facebook and Instagram, contributing to brand position and revenue stream.
Chapter 03
2018
Al Aan TV · Social Media Content Creator
Wrote video synopses, performed rough and final cuts, and edited scenes alongside the production team. Organised music, dialogue, graphics and effects to broadcast standard. Learned the storytelling discipline that comes from working to a hard air time.
Chapter 04
2021 — 2025
HONOR · Graphic Designer + Traffic Manager
Grew from Designer to Traffic Manager, leading the in-house creative team across designers, videographers, and content creators. Led content creation across digital platforms — high-impact visual and written materials, social posts, banners, brochures, email campaigns. Drove +20% campaign efficiency through workflow redesign and content-calendar discipline. Achieved feature on Coca-Cola × Adobe social channels with two of my posters.
Chapter 05
2025 — Now
Hikvision MEA · Senior Graphic Designer & Videographer
Creating and managing social content across platforms, contributing to social strategy and campaign planning, generating AI-based visuals and videos, filming and editing educational and training content, and developing print materials (POSM, marketing collateral). Staying ahead of design and social trends to keep content relevant and engaging.
03 — Selected work
HONOR · GCC Content Engine · 2021–2025
Led an in-house creative team across designers, videographers, and content creators. Drove a 20% campaign-efficiency lift through workflow redesign, content-calendar discipline, and SEO-aligned visual content. Crafted storytelling strategies that resonate with regional audiences and drive brand loyalty.
Coca-Cola × Adobe · Featured Posters · 2022
Achieved feature on Coca-Cola × Adobe social media channels with two original posters. A creative milestone that placed regional design work on a global creative platform — showcasing what's possible from the MENA region when craft meets confidence.
Hikvision MEA · Content Engine · 2025–present
Building Hikvision's regional creative output across social, AI-generated visuals and videos, training content, and POSM. Contributing to social strategy and campaign planning while keeping the brand current with design and social trends.
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